About

We make minimalist essentials for everyday skincare gripes, created by someone who gets it. The Established was born out of founder Essence Iman's own personal body care gripes. Since her youth, Essence has struggled with Keratosis Pilaris-- a pesky skin condition that caused dry rough patches and tiny raised bumps behind her arms and legs. In response to a lack of options that successfully targeted overlooked skincare gripes, Essence started researching and developing her own formulations and launched The Established with just a modest $200 to get started. Our high-performing personal care products are cleanly crafted with high-performing botanical extracts made to provide effortless relief from skincare gripes from eczema to KP and everything in between.

We believe in products that work alongside your skin's natural function, rather than against it, by harnessing the full spectrum of gentle and nourishing plant extracts for maximum anti-inflammatory, anti-oxidant, and restorative benefits.

Our products are powerfully packed with nutrient-dense, omega-rich compounds that are meticulously handcrafted and intentionally designed to usher in a breakthrough.

We are 100% vegan, cruelty-free, ethically sourced, and handmade in small batches with all humans in mind.

We formulate without:

Formaldehyde Releasing Agents Phthalates Silicones Parabens Sulfates + Synthetic Dyes ​Nut-Based Oils and Ingredients​ We're clean skincare for the minimalist beauty enthusiast.